Growth as a Service


GaaS (Growth As A Service) was started in 2016 by Greg Mixon as a way to assist companies that didn’t fit the traditional model, but needed Investment Bank-like services. Their vision was to give these Companies options for planning their future and realizing their growth potential. Their talents, experience and clarity of vision applied to today’s marketplace can take any company to the next level and give options that the Company never thought possible. Dramatic and frequent changes are sometimes necessary for any business and everyone needs a partner to help them though the fog of uncertainty that comes with it. Realizing “Growth As A Service” is partnering with Companies and Individuals who are ready to take the next step towards enduring change is what GAAS is all about.

Lyle Reynolds


Lyle’s experience comes from a diverse background of Broadcast Media Management and Ownership, Wireless Communication Management, Medical Pharmacy Staffing Ownership, Banking Services and Print and Media Sales. He has overseen the sale and acquisition of over 30 different companies in 5 different industries in his career. In 2017 Lyle sold and leased his broadcast Company to join GaaS full-time. Lyle is focused on creating solutions for his clients and helping navigate those clients through the complexities of a ever-changing marketplace.


Education: BS University of Alabama



  • Salesforce Construction & Management
  • Senior and Subordinate Debt Acquisition
  • Private Equity Acquisition & Development
  • Project Management & Oversight
  • Identifying Strategic Sale & Acquisition Targets
  • Negotiating, Structuring & Closing Transactions
  • Marketing Planning and Implementation
  • Vertical Real Estate Management
  • Distressed Consulting and Advisement

bethBeth Drennen


As chief operations officer, Beth coordinates the Company’s operations, processes and transaction logistics.  Beth spent nearly a decade in a similar capacity with a boutique transactional law firm based in Birmingham, Alabama, and she has brought her considerable experience and expertise with her to GaaS.



  • BS Vanderbilt University
  • MEd, University of Alabama – Birmingham

Gregory K. Mixon


Upon graduating from law school in 2000, Greg Mixon went to work for Maynard, Cooper & Gale, P.C., a 200+ lawyer firm based in Birmingham, where he worked in both the firm’s corporate/mergers and acquisitions group and real estate/commercial lending group. He focused on transactions, general corporate matters and real estate matters, representing banks, private equity groups, and high-growth local and regional companies to address issues related to corporate structures, debt and equity relationships and all forms of purchase/sale/joint venture transactions.


In 2006, Mr. Mixon accepted an in-house position with one of the firm’s clients, a broadcast development firm focused on radio transactions. He supervised and conducted the company’s business and legal negotiations (including the purchase and sale of numerous radio stations and radio companies all over the country) and oversaw the day-to-day activities of the company. He also spent considerable time managing the company’s various financial relationships, including private equity, hedge fund and more traditional debt-based relationships.


In 2010, Mr. Mixon returned to private practice, benefitting from the experiences gained both in practicing law in a large firm environment and in operating a lucrative small business. In a short time, Mr. Mixon has built a substantial general counsel, corporate and transactional practice with some of Birmingham’s most successful entrepreneurs and with some of the region’s most successful companies. As the founder and managing member of the firm, Mr. Mixon’s extensive experience in a wide range of business and real estate ventures has helped build an impressive list of satisfied clients who all share an appreciation for the tenacity, practicality and creativity he brings to every transaction and business matter.


Mr. Mixon is a member of the Birmingham Bar Association, the American Bar Association, and the Birmingham Venture Club.


Areas of Law

  • General Counsel Services
  • Business Transactions & Financings
  • Mergers & Acquisitions
  • Commercial Real Estate
  • Commercial Lending



  • J.D., magna cum laude, Cumberland School of Law (2000)
  • B.A., magna cum laude, Samford University (1995)


Bar Admissions

  • Alabama